Why are SaaS metrics different from traditional ones?

 Okay, we already understand that companies that operate in the SaaS market have differences from traditional companies. Even the way to make the brand profitable and have a healthy financial reality will change in relation to a common sales system. But how will this influence the measurement of results?


While many companies just try to push their products to consumers, in a SaaS business the return on investment is directly linked to the duration of the contracts. That is, the longer he stays with your product, the greater his profit. Therefore, your focus should always be on your customer ! The more successful he is, the happier he will be with his tool and the more profit he will bring to his company.


In this scenario, retaining customers is as or more important than winning new ones. Therefore, ensuring your satisfaction is a key strategy. As the cost of acquiring new consumers is high, loyalty is the best way out.

Know more: The Differences Between Managed vs. Unmanaged Network Switches

Comments

Post a Comment

Popular posts from this blog

Discover how to leverage your IT career

 Technologies continue to change the way we live, play and do business. So it should come as no surprise that computing and IT are among the fastest growing careers today - and are set to expand in the coming years. The Brazilian Software Market study - Panorama e Tendência 2019, carried out by the Brazilian Association of Software Companies (ABES), indicated a growth of 6.7% in the global IT market, and in Brazil the sector grew 9.8%, in 2019. The result was well above those achieved between 2017 and 2018. This data gives you an idea of ​​how heated this market is, but do you know how to boost your IT career? Check out some tips in this article! Knowing the IT career in the current scenario This dominance of the IT labor market cited in the introduction is due to several factors. Among them, the rapid growth of the Internet and e-commerce and lower hardware prices, allowing more companies to update their technology. Increased demand for information security experts, spurred by the inc
Read more

What is a DDoS Attack? A Simple Definition

Since we’re all about making technical topics simple, let’s start with a basic answer to the question: What does DDoS mean (a.k.a. “What is a distributed denial of service attack”)? As mentioned above, a DDoS attack is a bit like a traffic jam on a website (but it’s intentionally caused by a hacker). Here’s a simple definition for the meaning of DDoS: A DDoS (distributed-denial-of-service) attack is when a hacker makes a website or other service inaccessible by flooding it with requests from many different devices. If you’ve also heard the term “DoS attack,” don’t let that confuse you. A DDoS attack is just a specific type of DoS (denial-of-service) attack — one that uses multiple computers/devices to attack with. How Does a DDoS Attack Work ? Just like a traffic jam floods a highway with more cars than it can handle, a DDoS attack floods a website with more requests (i.e. visitors) than the web server or other related systems can handle. Many hackers use botnets (a.k.a.
Read more

How to prevent a DDoS?

Keeping yourself protected from DDoS attacks is something that is often easier said than done because of the fact cybercriminals will often stop at nothing to gain unauthorised access to private data, and many international brands such as Netflix, AirBnB, and Spotify have all become victims in the past. In spite of this, there are certain things that can be done in an effort to prevent a DDoS attack from occurring. Denial of service attack definition Firstly, you will need to make sure that any firewalls and routers are configured in the correct manner and applied with up-to-date security patches. Similarly, it’s also worth regularly checking for security updates for your Internet of Things (IoT) devices and adding a password where possible. This is because these devices have been increasingly targeted by hackers in recent years. Doing everything in your power to keep things up to date will ensure that any bogus traffic is promptly rejected during a process whereby network traff
Read more